If Affiliates could make Saturday's...


Saturday’s were made for sport, but as a sportsbook affiliate, you should be looking forward to this one more than most.

Football and horse racing are two of the most popular sports for punters, and this weekend arguably gives them a chance to bet on two of the biggest events in the sporting calendar.

We are of course talking about the UEFA Champions League final and the Investec Derby from Epsom. Two events that are sure to take millions of bets this coming Saturday.

Of course, that means an upward curve in new acquisitions is almost guaranteed to you in the next few days, but if you’re scratching your head over just exactly what these events are, we’ve outlined why they are so important to affiliates below.

The Investec Derby











First run in 1779, the Derby is Britain’s richest horse race, and the most prestigious of the five Classic races. It’s the one that every flat trainer, owner and jockey wants to win and that creates a huge punting appetite for new customers who are likely to come your way this weekend.

It also has the reputation of being a traditional British event, so expect an increase in first time bettors who’ll want to open new accounts and put their money down on the big race.

They are likely to be following the favourite, who is trained by Aiden O’Brien. The winning trainer of all the classic races in England and Ireland so far this season. He saddles up Cliffs of Moher on Saturday, a horse who looks to land a hat-trick of victories on Saturday after winning the Dee Stakes at Chester last time out.

His main opposition comes in the shape of Cracksman, who’s jockey Frankie Dettori wears the same colours as 2015 Derby winner Golden Horn. A combination which is sure to attract plenty of attention from the punting public.

Barring the Derby there is a whole host of other top class races at Epsom. There is a seven-race card on Saturday, including the Princess Elizabeth Stakes and the Diomond Stakes. Two races that will whet the appetite for the Derby and have punters queuing up for the best offers and promotions.

Champions League Final











While the action at Epsom might see some of the best from the world of horse racing go head-to-head, the same can be very much said of the Champions League final from Cardiff.

Saturday night sees the Principality Stadium take centre stage in the Welsh capital as two of Europe’s most decorated clubs attempt to get their hands on one of the most prestigious trophies in football.

Real Madrid and Juventus are sides littered with superstars, and that is of great benefit to you when it comes to increasing your traffic this weekend. The likes of Cristiano Ronaldo, Gareth Bale and Gianluigi Buffon are names that are marketing brands in themselves, and their involvement on Saturday means betting interest on the big game will be well on the up.

First goal scorer betting is sure to attract plenty of interest, and promotions like Betfred’s Double Delight and Hat-Trick Heaven are only going to boost that.




The fact that the game is going to be played in the UK is sure to bring about an excitement factor in the local area, so it will be no surprise to see punters looking for familiar bookmakers when it comes to placing their bets this weekend.

So now that you’re clued up on what’s to come this Saturday, there’s no better place to be than with two of the leading brands from the ActiveWins affiliate programme.

A regular sight for sports fans across web and mobile, both Betfred and Totesport are offering industry leading value across all of this weekend’s top action, including the Derby and the Champions League final.