Frequently Asked Questions

At ActiveWins, we put our affiliate partners first every single time. That’s why we offer a comprehensive support package and round the clock assistance. Below is a just a few of your online gambling questions answered, if we missed anything get in touch!

What exactly is an affiliate?

An affiliate is an individual or organisation who operates a website, a group of websites, a blog or social media accounts which refer traffic to another site for a fee. More often than not, that fee is based on either revenue share (which means the affiliate takes a share of the revenue the company receives from that customer), cost per acquisition (CPA) (whereby the affiliate is paid a one-off fee for referring the customer), or hybrid (which is a combination of the two). Our affiliate program is dedicated to servicing the sportsbook, online casino, online bingo and online slots verticals. 

How does it work?

Once you're all signed up, we will send you a Welcome Pack which details everything you need to know about your chosen gambling brand(s) and our program. You will be assigned a personal ActiveWins Affiliate Account Manager which will guide you through the entire process and design an affiliate package tailored to suit you.

Is it possible to open an account when I don’t currently have a website?

Absolutely! All channels of digital marketing are vital and highly profitable in the eGaming industry. We offer our affiliates the full power and experience of our marketing department to provide material tailored to a target market. If you have a popular blog or social media presence, our affiliate program can work for you too.

How do the referrals from my website make me money?

When you refer player traffic from your site to one of our sportsbook or online casino brands websites, you will take a percentage of what that brand earns from deposits. For example, if you're on a 30% revenue share deal and a player you refer spends £100, you'll be paid £30 for that player, which means unlimited earning potential. If you cross-sell a player from a sportsbook brand to an online casino or online bingo brand, you still earn a commission.

Will I incur any hidden fees or costs when joining the ActiveWins affiliate program?

There are absolutely no hidden costs associated with the ActiveWins gambling affiliate program. There is no sign-up fee and all of our marketing materials will be made available to your website.


What are the payment terms and thresholds?

Our affiliates should receive their payments by the 20th of the month. The payment thresholds are as follows:

Electronic transfer - £150


How can I manage my account?

Our ActiveWins software allows you to access and promote several brands from one simple system. Once you have logged in, you will find a huge range of tools that are readily available to help boost your conversions. You can edit the details of your account, a variety of reports will enable you to see how many players you have generated during a specific date range, or the total commission earned for that period. These reports can be broken down further by product so you can see what is performing best for you.

Why should I take advantage of the ActiveWins affiliate program?

ActiveWins work with some of the biggest names in the gaming industry. Offering one of the most comprehensive support packages in affiliate marketing, our team of personal account managers work with you to tailor individual packages that will help maximise your conversions. Our affiliates are at the forefront of everything we do and without you, we couldn’t succeed; that is why we put your needs first. Every single time.


"As a leading online casino affiliate, Gamblizard is proud to have partnered with ActiveWins, one of the most reputable and respected affiliate programs in the iGaming industry. One of the things we appreciate most about working with ActiveWins is their dedication to providing players with the best possible gaming experience. ActiveWins' brands offer some of the most competitive and attractive casino bonuses. This helps to keep players engaged and coming back for more. Overall, we highly recommend ActiveWins as a partner for anyone in the iGaming industry."

Robert, Gamblizard,

"At CasinoRange we are proud to work with ActiveWins and call them our partners. Their approach to affiliation and the ease at which they work is second to none.  We look forward to growing our partnership with them for the years to come."


"ActiveWins is a solid and reputable company partner up with to promote equally solid brands. We’ve never had any issue working with these guys – we recommend them highly!"


"The valued and professional team behind Active Wins truly understands the iGaming industry. O'Reels, which is a brand that offers long-term engagement value, is one of the most popular brands we promote with confidence and a significant dose of personal thrill."


"Delightful managers, excellent support and highest level or responsibility - this is all about Active Win Affiliates. If you’re looking for a long-term reliable cooperation - you’ve come to the right place!"


"Active Wins has been around for ages, with solid brands and attentive account managers. We recommend working with this program as we’ve experienced nothing but smooth, high performing brands from the start."

Hannah,, Canada Online Casinos

"We strongly recommend ActiveWin to anyone looking to collaborate with a talented and experienced team. They have always strived to provide us with the best service possible in order for us to achieve positive results. So far, our experience has been positive, and we hope to collaborate with them again in the coming years."


"We are delighted to be ActiveWin's partners. Our company enjoys working with their team, which has always worked hard to achieve our objectives. Working with professionals has been a pleasure, and we hope that this collaboration will continue to grow in the coming years."


"We've been working with ActiveWins for some time now and are extremely happy with their product, conversion rates, timely payments and above all excellent customer service. I'd highly recommend any affiliates out there to start working with ActiveWins today."

Simon White,

"I feel since working with ActiveWins we have formed a partnership where we ensure business is successful for both parties. We also enjoy a good night out together when the business day is through which is a must for any successful partnership."

Jo Barber, Little Star Media,

"We have been working with the ActiveWins team for a while now and they are a great team to do business with. We are delighted to be able to do regular deals that benefit both parties. We hope that we can continue to promote their brands going forward and the partnership blossoms even further."


“We enjoy working with the ActiveWins team because they’re super professional and are always on hand to help. There’s also a great selection of top-performing brands too, so it’s a win-win for us!”


Since the start of our partnership, guys from ActiveWins proved they are real professionals. That is why they’ve been listed among the top UK casino brands at Also, special thanks for being so responsive and helpful!


When the team contacted us, we found that their brands were fresh and innovative. We are more than happy to promote them at InsideCasino.  Looking at the quality of their casino product, we are expecting to see some really strong results.


"ActiveWins Affiliates is a brand we can fully trust. Their full team is very professionals and available any time you need them. We can only expect the most positive results out of this partnership. Plus, their affiliate program is highly recommended."

Tero, Minimum Deposit Casinos

"Partnering with ActiveWins Affiliates has been amazing and their brand Hot Streak Casino is having an amazing player value and conversion. Top notch affiliate team who is always happy to assist."

Tero,, Top Casinos

"ActiveWins Affiliates is a great partner with brands that are converting really well, their affiliate team is always easy to reach and they are always happy to help out."

Tero., Daily Casino Bonus

"We've enjoyed working with House Affiliates for some time now, promoting Hot Streak Slots. We're excited to develop our partnership

through promoting more of their brands through Gambling Expert."