Team ActiveWins Hit Up The Inaugural Berlin Affiliate Conference, And ‘Es War Gut.'29/10/2015
The annual trio of affiliate events hosted by iGB had a refreshing change of location for the final show of 2015. The conference ran from October 22nd-25th and ‘es war gut’ (*translation: it was good).
The change of city was the result of a survey that overwhelmingly opted to forego the balmy weather of Barcelona (after serving as host for four years) for the German capital. Berlin is a fantastic city oozing with culture, nightlife, dining, and architecture (both famous and infamous.)
ActiveWins have been exhibitors at previous shows, although this time we went as spectators to get a feel for how the city would cope as host for future conferences and networking events. Berlin did not disappoint.
Seemingly no expense was spared for operators looking to woo affiliates. Everything from sushi to skateboards, teddy-bears to tasty beers and gadgets to gizmos were up for grabs. Shiny Lambos in go-faster colours and a vintage pick-up truck greeted guests outside the venue, with giant mascots and promo girls roaming the conference floor adding to the carnival-like atmosphere.
But we were there for one reason. Our affiliate partners are some of the biggest in the UK, and BAC was a perfect opportunity to meet with dozens of associates, both new and old. It’s a chance to understand the challenges and opportunities in our industry, and discuss ways to improve our ever-evolving programme. The legendary networking parties were in full swing each night at the hottest nightclubs in Berlin, allowing us to blow off a little steam and make new affiliate friends on the dancefloor.
Berlin has whet our appetite for the upcoming show in London. We’re pulling out all the stops this year, with a double booth and attractions like never before. You won’t want to miss it. There will be plenty to talk to your affiliate manager about, so we suggest arranging a meeting with the ActiveWins team ASAP by contacting us at [email protected].