4 Tips for Sportsbook Affiliates During the Coronavirus Outbreak

20/03/2020

 

The world is a weird place to be right now, but for sportsbook affiliates, there is the extra dimension of very little sport in operation at the moment.

The likes of the Premier League, British horse racing, and Euro 2020 are either postponed or cancelled, leaving the majority of sports betting punters with few options to wager on.  

Of course, it is essential to keep following government advice to help the health services deliver their true potential, and ActiveWins would like to thank all of those who are working tirelessly to get a grip on this dreadful virus.  

However, with the likelihood of more affiliates now working from home, we wanted to give you a few top tips to help you keep your traffic flowing, despite the difficult circumstances.

1. Keep Yourself Updated

The sporting landscape changes all the time and as the news develops on the virus, so too does the amount of sports that are in operation.

At the time of writing, sportsbook affiliates can take some optimism from the return of Irish horse racing. The sport is currently behind closed doors, but that now opens up the opportunity for betting online, especially with those bookmakers (such as Betfred) who allow customers to watch the action once they have placed a bet on that particular event.

Horse racing is still also on the go in other areas across the world, including the likes of Dubai, Australia, South Africa, and the USA, which are typically reasonably accessible markets, regardless of the current crisis.

Racing punters will likely look towards these as a replacement and its essential for affiliates to be up to speed to catch the traffic that might be heading in the direction of these markets.

The same goes for greyhound racing and MMA, which are two other sports that are still going and have betting markets available, with the majority of UK bookmakers.

In an ordinary world, these wouldn’t be at the top of the list of sports markets to promote. Still, with the landscape slightly altered, affiliates could do worse than get up to speed on what is happening in these sports and where they might be able to snatch an advantage on their competitors.

2. Virtual Sports

Virtual sports have changed considerably in the last few years and are no longer some poorly designed cartoon-like characters that race around every couple of minutes.

They are about to come into their own over the coming weeks and months, and with more and more sports cancelled, they are likely to fill a void for many sports bettors. 

The most recent releases often have graphics that are hard to separate from the real thing, with offerings such as Betfred’s Rush Horse Racing Live actually placing virtual horses onto footage from a real racecourse. The end product is fairly spectacular and is well worth checking out, and promoting to your traffic, if you haven’t already.

Virtual sports’ role will be so crucial for the industry in the immediate future, that Sportradar’s Managing Director of Gaming, Frank Wenzig, announced in a recent webinar with iGamingBusiness, that his company will release a virtual Euro 2020 competition.

This will almost replicate the real event, which was recently postponed until next year, proving the point that virtual sports really could take over the real thing for the foreseeable.

It’s not just football that has ventured onto the virtual world either, the likes of greyhound racing, football, motor racing, darts, cycling, and tennis are all available.

Many more are now available on-demand as well, which gives the customer the chance to start the event at their command. Betfred offers this on a range of virtual events including Rush Cricket Live, Rush Golf Live, and even Rush World Cup Live.

3. ESports

Continuing on the theme of virtual sports, esports have been increasing in popularity over the last decade and has a massive surge in interest because of the lack of real sport. Esports sites like GGRecon have quickly grown a large, loyal following

Gaming is a real hit with Millennials and neighbouring generations, which makes it a great market to try and target, as many of them will be searching across the Internet and social media more frequently during this period of self-isolation.

Games such as Counter-Strike, Call of Duty, and League of Legends all have markets available. However, it’s important to remember how you go about promoting these betting opportunities, and to follow the latest compliance guidelines. 

Many of these games appeal to under 18’s, so make sure you are putting the correct checks in place before publishing any content, especially when your workforce could be working from home with different communication channels than normal.

4. Online Casino

It goes without saying but, in the current climate, online casinos could be a real saving grace for sportsbook affiliates.

Now is the time to engage with players who have either shown an interest in an online casino or might be looking for something new, especially with land-based casinos likely to struggle for customers under the current government advice.

It doesn’t have to be all about blackjack and roulette either; there are plenty of sports-themed slots that might grab the attention of your average football or racing punter.

Betfred offers a wide range of slots, and for horse racing fans alone, they might be interested in titles such as AP McCoy’s Sporting Legends, Ascot Sporting Legends, or Frankie Dettori’s Magic Seven.

Sports fans might also like the sound of the Ronnie O’Sullivan slot or even the golf-themed Golden Tour.

There is something for everybody and, at ActiveWins, we have a whole host of casinos for you to promote through your affiliate sites, such as Kerching Casino, Bucky Bingo, and Prospect Hall.

Get in Touch

If this blog has sparked your interest to try something different during the sporting lull or you just want to get updated on how things are going, then please don’t hesitate to get in touch with your affiliate manager.

You can contact us via email at [email protected] or call us on 0161 672 7777.

May we send you our best wishes in this difficult time and stay safe.

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